ZOE
The Gut Challenge
The challenge was not getting people to hear about ZOE. It was helping them see what the programme could change in an ordinary person’s life.
The science was credible and the reach was already there — the world’s largest nutrition study, a podcast with more than fourteen million downloads. What was missing was a way to picture it.
We followed three people through six weeks of the programme.
Sarah, Rob and Lucy, guided by Professor Tim Spector and ZOE’s nutrition scientists. Health metrics measured before and after, cameras on the actual work — the setbacks and the compromises included. ZOE committed to publishing the results whatever they turned out to be.
Three people, six weeks, and results nobody had agreed in advance.
What actually changes in an ordinary life?
The film passed 100,000 views in its first seven days and has since reached more than 200,000 public views, including the companion podcast video.
During the wider campaign period, ZOE’s membership grew from more than 100,000 to more than 300,000.
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ZOE members
Up from more than 100,000 before the campaign.
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Views in seven days
The film’s opening week.
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Public views to date
Including the companion podcast video.
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Make something that lasts.